Matterheads. Who Are They?

Shelly Jackson, from Huntington, WVA, sends us today's question for our consideration. And by the way, that's not Huntington, WVA in the photo above. It's the Ebeye waterway, between the Islands of Kwajalein and Ebeye, in the Pacific.

"Who are Matterheads? Who drinks Antimatter and why?"

That's a great question, and one that probably has just about as many answers as we have cans of Antimatter, Shelly, but let us address your question with some research we've done. All of this is purely scientific, of course.

If you enjoy playing online games, consider yourself a "gamer" and are between the ages of 16 and 28, you're in what is classifed as a primary demographic group. That means many of your colleagues enjoy Antimatter, just like you do. And by the way, if you're not following us on Twitter at @antimatterrocks, you should be. Each hour, we update our information with the latest gaming news available through RSS feeds from around the world. Keep up with what's happening while you enjoy a crisp, cool Antimatter. Yep, it rocks.

If you are between the ages of 18 and 39, consider yourself a "techie" and are interested in computers, programming, new media, and enjoy connecting--and, at that age, who doesn't?--you are probably a Matterhead. Look at the tag in your shirt you're wearing and if it's printed in both Spanish and English, you will enjoy Antimatter: America's Space-Based Beverage. Truth be known, you'll probably enjoy Antimatter, no matter what language the tag is in.

Finally, if you are between the ages of 55 and 64, and work much too hard for a living when you should be starting to enjoy the time you've earned---you're probably a Matterhead, you love Antimatter, and the lift it gives you. Hmmm...Go ahead and drink it--you've earned it. And think about flying out to the Pacific and enjoying some of the scenery and laid back lifestyle you probably deserve that we've highlighted in the picture above. As a matter of fact, we took that picture on a recent trip. We've got other pictures like that, too, but, frankly, we're finding it difficult to deliver Antimatter via parachute HALO drop..when it drops from 35,000 feet or so, it's pretty cold--even in the tropics.

So there you are, Shelly. We hope that answers your question. And if you find that you need to focus your thinking on new ways to enjoy Antimatter, we hope that you'll step up, pop the top on a can of crisp, cold Antimatter, and put the 'noggin to work.

Until next time,

The Chief Matterhead

No More Energy "Hit and Run" ??

Louise K., from Kansas City, Missouri, sends us our Question of the Day.

We believe that Louise may be 1) watching just a little too much baseball; 2) creating her own reality from a possible injury suffered in a flying automobile accident; or 3) might be a bit player hold out from a movie--- but those are just personal opinions---when she asks us:

"So what's this big story on getting the hit from Antimatter and then crashing?"

Louise, thank you for your question. We think.

At any rate, we believe that Louise is talking about the inevitable "pick me up" which is gained from drinking an Energy or Lifestyle-type beverage, and the subsequent "crash" when the effects wear off.

We believe, based on both our test results and user opinion surveys, that you'll find the "hit" from Antimatter both meets your psychological and physical needs, and the "run" from the elevated feeling generated by the beverage is smoother than that from other beverages.

But we don't want to guarantee anything here, Louise, and---hey, you don't own or know how to use a gun or have a friend named Thelma, right?

Enjoy your day, Matterheads. We're making great tasting, smooth lift, no "hit and run" Antimatter Energy Beverage just for you. Keep smiling. And--psst---watch out for two women in an old Cadillac convertible we last saw going over a cliff...or so we thought.

After all, it WAS Hollywood.

Until tomorrow.

Creating Buzz with Rocket Shots

Antimatter has one unique property that sets it apart from every other energy or lifestyle beverage. No other product can claim that it has ingredients that have been subjected to microgravity. That leads to our question of today, which was posed by Marc T., of Dallas, TX.

"What makes Antimatter so different?"

That's a great question---and we'll try to answer it in a way which will make our positioning clear.

Beyond the fact that 1) its taste sets it far apart from other drinks in this group--as evidenced by every online review written about the product---and beyond the fact that, 2) the contents have been subjected to microgravity---which no other product can demonstrate; beyond the fact that 3) Microgravity Enterprises, the parent company of Antimatter, is one of the strongest proponents of Spaceport America--the entrepreneurial venture designed to serve as the "launchpoint" for exploration of space by private ventures and venturers; beyond the fact that 4) every shot carrying the ingredients blended into Antimatter also allocates payload space for school-based science projects and the expression of creative interest by student learners...let's see...there's probably 5) the fact that Antimatter just tastes, well, great.

Did I say that Antimatter tastes great?

Everyone who drinks Energy Beverages understands that there are some that just don't taste great. Our reviews and the reviewers that write them are all in agreement----the product itself demonstrates the fact that Antimatter tastes Great.

Hope that answers your question, Marc.

Happy flights and safe landings for all. Until next time.

Antimatter Question of the Day

Hello Antimatter Fans:

Today's Question of the Day comes from Natalie D. who hails from New York City. (We're not sure if this is the Natalie D, but if so, thanks for asking the question...we love your show, and please keep drinking Antimatter!)

Natalie wants to know: "What difference does the Space-flown product make in terms of flavor with Antimatter? I mean, is it an acquired taste, or what?"

Great question, Natalie, and one that we're asked often by Antimatter Fans. And to be honest with you, there's no correct answer. Remember the multiple choice questions in college where you had several choices, and then you had the answer "None of the above?" This is one of those "None of the Above" answers--the ones that no one ever really liked.

Flying the vitamin mix into space doesn't change the flavor of the product. It doesn't change the color of the product. It doesn't change the texture of the product. But we have people who drink Antimatter regularly who swear that it changes the impact that the product has on them.

They are convinced that the exposure to microgravity gives the product a---ok, no pun intended here- "lift." Who are we to argue with regular Antimatter fans? We know it's a great product, and we understand everything that we do to make it as wholesome as possible with the vitamin mixtures.

As a matter of fact, Antimatter has probably been subjected to more tests by the FDA than any other energy beverage, simply because it's been flown into space.

So there is no correct answer to your question. We think it's something that everyone has to decide for him..or her...self. We hope you'll do so, and keep on drinking Antimatter, Natalie. And if this is that Natalie, any chance you can review us on TV? We're shameless when it comes to promotion!

All the best,

The Antimatter Crew

Antimatter Review

Antimatter Energy Drink Review
Review by taurinerulesblogspot.com
March 12, 2008

Let’s face it there are a lot of people who are into space. Now it’s not my thing, but think about all the Star Trek fans, Star Wars fanatics, X-Prize aficionados, and scientists out there. Combine that with casual fans of astronomy and stargazing and you have a good portion of the population. So that’s where Antimatter Energy Drink comes in.

Antimatter Energy Drink appeals to those who want an energy drink that is associated with space and space flight. Not only does Antimatter Energy Drink do that with its name (which physics students will love) but it also does that by exposing the contents of each can to microgravity during space flight. On top of that appeal the 8 ounce can looks pretty cool and a portion of the proceeds go to education. When you have that space appeal and an energy drink designed to help improve reaction time, stamina and focus you can see why space lovers might love this drink. I mean with those benefits you can more quickly with your lightsaber, study more effectively or stay up late working on your lab experiments. It’s really the perfect storm. Antimatter doesn’t just play lip service to space, because the can actually shows when the ingredients were sent into space. I’m sure fans will want to know exactly which ingredients were exposed to microgravity, but all I can tell you is that it’s the “Vitamin Mix.”

Antimatter comes out of the can with a clear, transparent color. I expected a Red Bull clone, but this is different. It has the familiar white grape of many energy drinks, but that quickly fades into apple and then into cinnamon. The cinnamon is a great touch. It’s different than the candy cinnamon flavor of Chic Sin A Man, being a real authentic cinnamon. It starts off with a little spice in your mouth and then develops into a really mild cinnamon heat. It’s not a drink you want to chug, you’ll want to take small gulps so you can savor the cinnamon flavor and mouth feel. It’s definitely unique and well done. Antimatter does have some tartness and syrupy qualities to it that make it similar to other energy drinks, but at the end of the day it’s the cinnamon aspect that stands out and makes Antimatter unique.

Antimatter has a pretty good ingredient base and you can tell the team behind the product put some thought into how to make a quality drink. The ingredients are HFCS, citric acid, caffeine, taurine, glucuronolactone, Vitamin C, arginine, ginseng, gingko biloba, guarana, cinnamon, grape seed extract, gotu kola, milk thistle, inositol, and B Vitamins. There’s 160 calories, 37 grams sugar, 80 mg caffeine, and 75 mg taurine. All in you get a pretty decent kick that is certainly on par with Red Bull in intensity and lacks longer. As an additional bonus you’ll find that the boost is jitter free so it won’t mess with your lightsaber swinging… sorry I keep picking on you Star Wars fans.

I can see this as being a great energy drink for studiers as the mix of herbs plus conventional ingredients really did boost my concentration. Props to Antimatter for targeting a unique market and making a quality product that really does bring space to the everyday consumer.

Getting the Word Out about Antimatter---What are Your Thoughts?

Hello Antimatter fans:

Well, it's midweek, and we want to offer up some key Antimatter facts for you today--and ask some questions that you may be able to answer.

Our Question of the Day today comes from Taneisha L, in Portland, Maine.

Taneisha wants to know "Is the mix of ingredients flown into space checked for wholesomeness and quality both before and after flight?"

Taneisha, you'll be pleased to know that we are even more concerned about that that you are!

The ingredients are tested both before and after flight for quality, and--in fact--MEI, the parent company of Antimatter, has helped the US Government Food and Drug Administration (FDA) to draft strict guidelines for both control and safety of space flown food products.

Now, let's ask you a question.

We're looking for ways to distribute Antimatter to as many different communities as possible as quickly as possible. What are some of the ways that you think we should consider? Wholesalers? Affiliates? Distribution through established soft beverage or beer companies?

Send us an email and let us know your thoughts.

How Big is this Rocket, and What Goes Up in It?

It's Sunday, and our question today comes from Demetrius G, in Frisco, Texas.

Demetrius asks, "How big is the rocket that shoots the Antimatter mix into space, and what goes up in the rocket besides that?"

Demetrius, if you would, take a look at the photo of the rocket at the right on the blog header page.

It's just about 20 feet tall, and is approximately 9 inches in diameter. The payload consists of the Antimatter ingredients that are added to the Energy Beverage and to the Space 2O water, and it consists of the science projects from around the country which have been chosen for that specific flight. The balance of the space is needed for propellant, to make the rocket fly.

By the way, if you are interested in having your science project considered for payload status, please go to our website at www.microgravityenterprises.com and see how to qualify your science project for spaceflight status.

Our Antimatter rocket blasts off from Spaceport America, located approximately two hours north of El Paso, Texas, and West of the White Sands Missile Range, in New Mexico.

We're always interested in educating children and young adults about Space and Spaceflight. If there are questions we can answer about Space, write us and we will be happy to answer them!